While PAC-MAN has transcended into the world of entertainment, his heart still resides in video games. With a brand recognition rate of 90% around the world, PAC-MAN’s image and brand continues to be one of the most recognized on the planet. The video game and pop culture icon steps into his 40s more relevant than ever as he stars in a bevy of new video game offerings, product partnerships, and brand collaborations.īorn on May 22, 1980, PAC-MAN immediately rose to meteoric popularity, first in video game arcades, then on the pop culture stage with hit song “PAC-MAN Fever” and through an array of branding and entertainment appearances throughout the 1980’s and 1990’s. today celebrates PAC-MAN’s 40th birthday with upcoming activities and partnerships to commemorate this momentous milestone with fans around the world. So we built it from the ground up.SANTA CLARA, Calif., (May 22, 2020) – Leading interactive entertainment company BANDAI NAMCO Entertainment Inc. "I wanted to do the same thing we do with everything else at Google," Wichary said, "which is use modern Web technologies. Yet, rather than just getting code from Namco, they decided to do things the Google way. For a game that's 30 years old, it holds up remarkably well over time, and still has a hold on popular culture.Īnd as something that is still a hit so many years later, it made perfect sense to the Google team to break new ground with its approach to the Pac-Man project. In the end, the Google team put a lot of focus into re-building what is one of the best-known and recognized games of all time. Pac-Man, and both will be playing on the same board at the same time, using a single keyboard. In that case, one player will be Pac-Man and the other will be Ms. So where a single player will, so to speak, insert a single coin, clicking twice sets up a two-player game. And unlike most of the special logos, which disappear off the home page-but are available in perpetuity in the archives-when the day is over, the Pac-Man doodle will stay up for 48 hours.įor the Pac-Man project, the team has converted the "I'm feeling lucky" button into an "Insert coin" slot, reminiscent of the place where countless kids have pumped billions of quarters over the years.įittingly, the team decided that if they were going to make their Pac-Man game authentic, they would need to make it playable by two people at once. But for the Pac-Man celebration (see video below), Google has pulled out all the stops and has built, from scratch, a fully-playable version of the game, complete with 255 levels and re-created (but authentic) sounds and graphics. Until now, the most interactive of the logos had been one last Halloween that users could click to see more candy, and another for Isaac Newton's birthday that dropped apples. "When we became aware of the.anniversary," said Ryan Germick, a member of the Google Doodle team, "we thought it would be awesome to create not only something that references Pac-Man on the home page, but also something playable." But a few months ago, when the team discovered that May 22 would be the 30th anniversary of the release of Pac-Man in Japan-it was actually called Puck Man, but that name was rejected in the United States because of the propensity of the "P" to chip and look like an "F"-they knew they had to do something extra special.
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